Notable sessions covered Germany’s role in Europe’s enterprise software scene, emphasizing support for open-source, favorable procurement, and tender access—crucial for market entry and expansion.

Two speakers stood out: Professor Dr. Erik Wende, who discussed AI’s impact on Germany and Europe’s digital economy, offering strategic insights, and Dr. Nguyen Chi Toan, who provided an overview of the German ITO market, highlighting success factors for Vietnamese firms.

Themes included opportunities despite market competition, emphasizing understanding customer needs, GDPR and AI compliance, and local presence. The event concluded with a Q&A and networking, inspiring Vietnamese companies to focus on innovation and quality for global expansion.

Thanks to Professors Wende and Toan for organizing this valuable event. The insights will influence our European strategy, and we look forward to further collaboration and cross-border tech innovation.